For those in India who grew up enjoying the product and want to relive those experiences would need to order it from the UK (where it remains in circulation). The Double Decker was discontinued in India sometime after Wadhwa’s departure from Cadbury. It was seen as a ‘loser brand’ within the company,” Wadhwa said, noting that the product name didn’t seem to catch on. “Customers didn’t really warm up to compared to 5 Star. While several users on Twitter expressed nostalgia for the Double Decker, Wadhwa added that the product struggled with an identity crisis within the division, in light of 5 Star’s success, although he did not wish to pin-point any single reason for its eventual discontinuation in India. The Double Decker Chocolate Bar is an imported British Candy bar consisting of a chewy nougat top and crsip crunchy cereal botton, all covered in Cadbury. Double Decker had been introduced to flank 5 Star, while Krisp catered to the older crowd,” Wadhwa said. “5 Star was the division’s flagship product and by far the most profitable. Having spent four and a half years as a marketing trainee and later the regional product manager from 1986 to 1990, Wadhwa revealed that he was responsible for overseeing the three major products of the Count Line (5 Star, Krisp and Double Decker), as well as Cadbury’s Eclairs. The other two divisions were - the Moulded Line (focusing on chocolates like Dairy Milk) and Beverages (focusing on Bournvita, drinking chocolate etc). In India, the Double Decker formed part of Cadbury India’s ‘Count Line’, which was one of three broad divisions of the company’s products, former Cadbury India employee Aalok Wadhwa told ThePrint. “A contrasting combination of crispy cereal and soft, pillowy nougat, layered up and coated in smooth Cadbury milk chocolate, giving you two bars in one!” Cadbury’s UK website says about the product. The Double Decker was first launched in 1976 and is a loose reference to the buses that define the streets of London and other English cities. ‘Product struggled with an identity crisis’ ![]() Kiran Kumar Madan □□ August 21, 2021ĭouble Decker an underrated one…How I wish they relaunch it…. The feel packing of various Cadbury Chocolates is still there. This Double Decker was far better than 5 Star. Kalbag’s sentiments were echoed by several other Twitter users, some of whom asked for a revival of the Double Decker while others referred to it as “underrated” and “better than 5 Star”.ĭamn! I miss the Double Decker. Sharing the Cadbury poster tweet, Sachin Kalbag, Executive Editor, Hindustan Times, wrote: “BRING BACK DOUBLE DECKER!” I wouldn’t recommend chilling a Double Decker, it would just become TOO chewy.While two of the chocolates shown in the ad - 5 Star and Milk Chocolate (the precursor to the iconic Dairy Milk of today) - are instantly recognisable, not many today would have heard of the third one - Double Decker. Added with the smoothness of the chocolate, this bar has it all. the nougatine has the perfect level of chewyness. The two things that make this bar so scrummy are 1. A return call usually prompts a friend informing you that they just called a wrong number and heard nothing but muffled yumming noises. If the phone rings while you have a mouthful of Double Decker there is little chance that the caller will still be there by the time you have finished chewing. It’s a mighty filling bar and not one you could eat if you are trying to have a conversation at the same time. The lower deck of this bar is crispy crunchy cereal and the upper deck is a chewy nougatine all wrapped in milk chocolate. Just like the proverbial (double decker) bus you wait for ages and none appear, then numerous ones arrive all at once. I guess the name is so apt in more ways than one. ![]() We binge on them for a couple of weeks and then leave them once again, to be ignored on the Sweet Shop shelf. A smooth chewy nougat top and a crispy cereal bottom, all covered in delicious Cadbury Milk Chocolate. But, when it actually occurs to us to buy one, we can’t understand why we left it so long. We kind of ignore them when we choose our chocolate. ![]() Both duly responding by announcing “Ohh! I haven’t had one of these in ages.”ĭouble Deckers are one of those bars. I bought three of them and having a little wager with myself that I knew what the response would be, I gave a bar to each of two friends of mine. I decided to do a little experiment when I bought myself a Cadbury Double Decker.
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